Info Center Conference

Info Center Conference
Photo Credit » Todd Powell

Eventbrite - Information Center ConferenceThank you to everyone who attended and helped with the conference! Check back here for updates on a conference for 2012.

We are excited to host a conference for those in the service and tourist based industries of Colorado. Specifically, Information Centers, Welcome Centers, Chambers or Visitor Centers all represent the many aspects of tourism in their area and throughout Colorado. As the front line representatives, we make a difference in a visitor’s experience and can really impact the length of their stay, what activities they do, and their desire to come back.

This conference is designed to provide education on topics specific to our industry. Networking opportunities will be provided and encouraged for those that want to stay after the conference.

Topics will be presented with speakers from around the State and breakout sessions will give attendees  a chance to address specific needs. See below for a schedule:

8 a.m. – 9 a.m. Breakfast

8:30 – 9 a.mWelcome

Presented by: Al White, Executive Director, Colorado Tourism Office

This interactive session provides up to date information on the economic effect of tourism on the state of Colorado. Learn about Colorado’s political and economic landscape and how it affects the state’s tourism industry. Hear more and ask questions about new laws and proposed legislation that affects your business and community.

9-10:15 a.m. Grass Roots Hospitality
Presented by: Sally Pearce
We already have great customer service skills or we wouldn’t be in this business. This segment is designed to help you engage your staff, co-workers and community with training techniques involving interpretation, resource protection and ethics.

10:15 -10:30 Break

10:30 – 11:30 Break Out Session

Leveraging Community Partnerships

Regional Tourism Discussions

11:30 a.m. – 12:30 p.m. Lunch

 12 p.m.-1 Communicating the Effectiveness of your Program

Presented by: John Ricks, Deputy Director, Colorado Tourism Office and Lee Zimmerman, Executive Director, The Summit Foundation

We all have to report on the effectiveness and successes of our programs but this information and the overall impact of our industry can be difficult to convey. The tourism industry relies on research to justify budgets and programs – but individually-tailored research projects can be daunting and expensive.  Learn how to more effectively use the Colorado Tourism Office’s research and gain insight from practical applications of the research from the perspectives of both a large CVB and a smaller destination.

1:15 -2:15 p.m. Break Out Session

Capturing and Effectively Using Visitor Data

2:30 –3:45 p.m. Surveying the New Media Landscape

“The Social Media and New Media Landscape for Hospitality and Tourism Businesses.”

Carly Holbrook, Colorado Tourism Office PR – Moderator

Bob Berwyn, founder of the Summit County Citizens Voice – Keeping local media informed and engaged with local events and offerings, what stands out to journalists and new media and social media strategies.

Stacy Sanchez, owner of Petal and Bean – Starting a blog and social media plan for your small business or visitor center. What works and what doesn’t?

Austyn Williams, PR Copper Mountain Resort – Social media strategies and guerrilla initiatives that won’t break the bank and that will make a lasting impression.

Does your organization have an online presence or are you looking to expand your online reach? Social media is a constantly evolving landscape. Keeping up with ongoing enhancements and marketing tactics in channels like Facebook, Twitter and newly emerging platforms can be difficult. Learn the latest tips, tricks and opportunities you can be taking advantage of to increase your social media efforts as well as the best ways to craft messaging during times of crisis and natural disasters.

3:45-4 p.m. Closing Remarks

5-7 p.m. Optional After Conference Social
Enjoy Frisco after 5 on Main Street. Many restaurants are offering 2 for 1 meals which makes a great excuse to stick around and visit after the conference!

The conference will be held in Frisco, Colorado at the Holiday Inn and will be a full day. A hearty breakfast will kick us off at 8:00 a.m., a flavorful lunch will be provided and an optional after hours social will be held after 5 p.m. Holiday Inn is offering discount lodging options for $79 a room to those that want to stay in the area before or after the conference (or both!). Click here to book a room.


Frisco gives a warm welcome to participants from the following towns!


Visit Denver





Grand Junction

Pagosa Springs


Dillon Ranger District

Estes Park





Are you represented? Sign up today to be part of the first Information Center Conference and to support future training opportunities for our unique industry!

Available Now! Registration: